Many retail jewelry customers would be surprised to find out that the ‘new’ diamond engagement ring they are about to purchase isn’t actually new. Very few customers know that when they buy a diamond ring, often the stone has actually been harvested from a piece of...
Now, a new concept, “The Virgin Diamond,”spearheaded by GemFind veterans Louis Valentine and Brandon Willenkamp, wants to flip that logic on its head. It is based on the idea that, all things being equal, consumers will prefer a diamond that’s never been used or worn....
THE VIRGIN DIAMOND TAKES AIM TO CHANGE THE JEWELRY INDUSTRY New company launches to exclusively sell never worn, mine-to-hand diamonds. LAGUNA BEACH, CA— Two industry veterans aim to change the diamond industry with the launch of The Virgin Diamond, a new brand of...
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